Simon de la Rouvière

Re-Think Industries

Simon de la Rouvière

Co-founder of Ujo Music & Blockchain Engineer at ConsenSys

Blockchain

This full stack engineer builds decentralized applications for the music industry and online communities. Experience the blockchain from within. Simon has been in the blockchain space since 2011, and has been doing <*beware: IT-lingo coming up*> Ethereum-based development at ConsenSys for more than 3 years. During this time, he developed the first smart-contract driven rights management prototype. He is also a co-designer of COALA IP (a standard to represent IP on blockchains), and was a key co-designer of the ERC20 token standard used to secure more than a $1B worth of cryptographic assets on the Ethereum blockchain <*IT-lingo OFF… pfiew*>. In other words, if someone knows which potential the blockchain holds for media and marketing, it’s Simon.
“Being a musician on the side, I always aimed to tackle the intersection between Blockchain and music: helping artists make more money.”
Simon at Fuel18: Music and hardcore cutting edge technology as blockchain meet each other? Yes, it can! And Simon de la Rouviere is the living proof of this happy marriage. IT professional by day, but a musician at heart, he has found in blockchain the true solution of three major problems for artists to make a fair living. How do they a fair payment without institutions taking their cuts? Blockchain makes direct payments between user and all artists involved a straightforward proposition. Smart contracts will even automate the fair distribution of this payment! Even more, blockchain will help in maintaining a permanent record of who is actually entitled to a payment, because it creates a transparent and immutable record of rightful artists. Quite a contrast with a failed attempt to create a global repertoire database – failed because nobody was found to maintain it. And blockchain also provides a permanent repository of all the efforts artists have put into their art, rather than being at the mercy of a service that may disappear in a flash. And furthermore, Simon de la Rouviere stresses how initial efforts to put blockchain at the service of artists will benefit the independent artists. And will restore the ownership, the involvement of music lovers into the works of art they collect. So that artists make a living, and can make more music. And make the world sing!