Rebecca Clyde

Re-Think Customer

Rebecca Clyde

Co-founder of Botco.ai, Ideas Collide and former digital strategist at Intel

Chatbots

Don’t search, just ask. Rebecca Clyde is taking the conversation between brand and customer to a new level. Because in this on-demand economy we have a whole new set of expectations when it comes to brands.
“With AI we, as brands, can deliver powerful and exciting experiences for consumers. Not in apps, but through messaging.”
Rebecca at Fuel18: Do you know where your customers spend most of their digital time? To answer that question, let’s take a trip to China, where WeChat is EVERYTHING. In China you live out your entire life on WeChat. Both private and professional. The truth is: that is not just the case in China. We are using messaging all over the world. This is where we are spending most of our (digital) time. Fact: Out of the 65 million businesses on Facebook, only 29 million are conducting business through Messenger. Why? Because most of them haven’t found a way to automatically handle those interactions. So they simply chose to ignore them. The answer? Coupling messaging with AI to create really exciting customer interactions. Because in the end, it’s all about what feeling your customers walk away with. What’s next? By 2020 most businesses will have a chatbot. And Emotion Intelligence will be able to distinguish sarcasm from sincerity. Until then, chatbot scripting still requires human help. We need the humanists, the poets and the writers to shape AI. We need all of you.