Rebecca at Fuel18: Do you know where your customers spend most of their digital time? To answer that question, let’s
take a trip to China, where WeChat is EVERYTHING. In China you live out your entire life on WeChat.
Both private and professional. The truth is: that is not just the case in China. We are using messaging
all over the world. This is where we are spending most of our (digital) time.
Fact: Out of the 65 million businesses on Facebook, only 29 million are conducting business through
Messenger. Why? Because most of them haven’t found a way to automatically handle those
interactions. So they simply chose to ignore them. The answer? Coupling messaging with AI to create
really exciting customer interactions. Because in the end, it’s all about what feeling your customers
walk away with.
What’s next? By 2020 most businesses will have a chatbot. And Emotion Intelligence will be able to
distinguish sarcasm from sincerity. Until then, chatbot scripting still requires human help. We need
the humanists, the poets and the writers to shape AI. We need all of you.