Peter at Fuel18: Fuel18 was a cornucopia of great new ideas… and now it’s up to people to see
opportunities for change, and to show a willingness to change. The emergence of
new technologies is accelerating, and there is no time for typical European ‘Yes,
but’-hesitations. If Elon Musk had been European, say from Belgium, would he
even have dared to try and land rocket stages on a pontoon, dancing on ocean
waves? Companies must learn and do what is essential, and even more, what is
relevant for customers. Your main competitors are not your peers, but outsiders.
True, today it is also a matter of trust, and technologies are not fully crystallized
yet. “We’re but at the beginning!” and yes, it can be both “scary and wow” at the
same time. So, get to the people in your company that don’t have a clue about
what they’re doing, because what they do is unprecedented. Because what they
do is so new, there are no rules to follow. Unleash these people, so they don’t
have to battle the 99% ‘others’ that know what they do (and do it the way ‘it
should be done’). Innovate like crazy and try things! Start from your strengths!
And prepare for the new era of urgency, because changes will come faster, and
even faster yet.