Dietmar Dahmen

Re-Think Industries

Dietmar Dahmen

Futurologist, innovation expert, creative consultant
Once he was one of Europe’s top advertising creatives. Today he is one of Europe’s top business experts on innovation, disruption and future trends. At Fuel, Dietmar Dahmen serves you a wake-up call. Literary. Even as the first keynote of the day, he’ll set the energy and tone immediately to level 10. Out with the old, in with the new. Get ready for your hyperactive shot of change, innovation and adaptation fueled by technology and the digital explosion. Or in short: your cure against a fear of the unknown.
“Just like Superman left Krypton, we need to leave the old behind”
Dietmar at Fuel18: Do you have to be Superman to survive the death of your old analog industrial world? No, but it helps to break through the brick wall of status quo! Beware, you don’t have to chuck out the old completely, but o for the marriage of analog and digital. With the full understanding that ‘no change’ is not an option. “New makes you strong, the old makes you weak.” Go for the new with a team that includes all the competencies you need to get the new done! Fast! Think AI, VR, blockchain, individualization! And understand your position: compete where you can. In the field of experience. The old customer journey is dead. No less than 89% of customers state that this is where they ‘click’ with you. Make the customer happy. Make it simple for him, you yourself take on the complexity, do the heavy lifting. “You do the plug, he does the play!” Do it fast, be ready at the customer even before he’s at the touch point. It’s about connectivity, creating a total platform. A platform that’s scalable on a universe scale, unlimited growth. Make it a virtual exchange, self governed, a true on demand economy. And cater for the individual as that is your customer, not the masses. A super challenge? Get of your pillows of comfort. Slash them with a chainsaw!