Dietmar at Fuel18:
Do you have to be Superman to survive the death of your old analog
industrial world? No, but it helps to break through the brick wall of status quo!
Beware, you don’t have to chuck out the old completely, but o for the marriage of
analog and digital. With the full understanding that ‘no change’ is not an option.
“New makes you strong, the old makes you weak.” Go for the new with a team
that includes all the competencies you need to get the new done! Fast! Think AI,
VR, blockchain, individualization! And understand your position: compete where
you can. In the field of experience. The old customer journey is dead. No less than
89% of customers state that this is where they ‘click’ with you. Make the
customer happy. Make it simple for him, you yourself take on the complexity, do
the heavy lifting. “You do the plug, he does the play!” Do it fast, be ready at the
customer even before he’s at the touch point. It’s about connectivity, creating a
total platform. A platform that’s scalable on a universe scale, unlimited growth.
Make it a virtual exchange, self governed, a true on demand economy. And cater
for the individual as that is your customer, not the masses. A super challenge?
Get of your pillows of comfort. Slash them with a chainsaw!