Cathy at Fuel18: Virtual and Augmented reality are a multi-billion (yep, with a ‘b’) dollar industry. And there is a
reason why big tech companies like Amazon and Facebook are investing so much money in this
technology. That reason is a shift in content. We are rethinking reality, content and what is
happening in the future. Content is shifting from 2D flat to 3D, 360 and sometimes holographic.
Extended reality – an overarching term that combines virtual, augmented and mixed reality – will
change the way we think, watch television and shop. People now want to experience what they are
buying. Even Facebook has said that they see 3D posts and 360 videos as the next form in content
sharing. But XR will also change the way we work, especially in the medical field (think complicated
surgeries). And last but not least, it will change the way we play and socialize. The journey into the
future has only just begun. And it’s going to be an interesting one. Who knows, by Fuel 2025 I will
‘holograph’ in… see you there!