Cathy Hackl

Re-Think Reality

Cathy Hackl

VR and AR Evangelist & Co-author Marketing New Realities

Virtual & Augmented Reality

Emmy-nominated communicator turned virtual reality and augmented reality content creator, speaker and marketing futurist. Meet the leading lady of your future reality. Cathy Hackl knows media. After working as a journalist for CNN and ABC News, she went to explore all things AR and VR. Her book Marketing New Realities: An Introduction to VR & AR Marketing, Branding & Communications is a modern standard for tomorrow’s marketeers. Not impressed yet? How about endorsements as ‘leading augmented reality and virtual reality influencer’ by NBC News, VentureBeat, IZEA and others. She is the missing link between marketing and VR.
Cathy at Fuel18: Virtual and Augmented reality are a multi-billion (yep, with a ‘b’) dollar industry. And there is a reason why big tech companies like Amazon and Facebook are investing so much money in this technology. That reason is a shift in content. We are rethinking reality, content and what is happening in the future. Content is shifting from 2D flat to 3D, 360 and sometimes holographic. Extended reality – an overarching term that combines virtual, augmented and mixed reality – will change the way we think, watch television and shop. People now want to experience what they are buying. Even Facebook has said that they see 3D posts and 360 videos as the next form in content sharing. But XR will also change the way we work, especially in the medical field (think complicated surgeries). And last but not least, it will change the way we play and socialize. The journey into the future has only just begun. And it’s going to be an interesting one. Who knows, by Fuel 2025 I will ‘holograph’ in… see you there!